Air Jordan is a series of brand named after the most popular NBA star- Michael Jordan under the leadership of NIKE. In 1985, Michael Jordan signed a contract with NIKE, which was a small factory of sports goods at that time. The company offered him big pay, then NIKE　brought out the first shoes name after Jordan. That’s the first shoes in series of Air Jordan.

  Air Jordan 1 shocked the American market when it first came into being. NBA players’ shoes must use white as the main colour at that time, however, Jordan worn the black red Air Jordan 1. Then NBA imposed a fine of 1000USD, but he continue to wear it. Then the fine increased to 3000USD, later 5000USD, but NIKE was pleased to offer. At the same time each “X”put after a “banned” were printed on Jordan’s shoes. NIKE’s gambling won and this lead to its leadership in sports shoes.

  Air Jordan 1 used the most colours in series of Air Jordan. It is said the first edition used 23 colours and it was divided into high-cut and low-cut ones. We can see it had canvas low-price ones AJKO. The shoes used Air sole air bed, which is not new technology now. But it has advanced shape, it has become easy-fit classical series. The old school class shoes can fit the sports clothes and fashionable clothes at the same time and become the classic.

  20 years passed, Air Jordan series have become the most popular band in this area. During this period Jordan retired three times and came back twice and Air Jordan also experienced a lot. In order to make a summary for Air Jordan in the special time, NIKE brings out the 20th in series of Air Jordan- Air Jordan XX. Although the experience of Air Jordan XX is strange, the deep meaning of it can be never reached by others nor be denied.

  Right now, Air Jordan XX is not strange for most fans of shoes. But Air Jordan XX – brought out in 2005, the meaning of it can be never forgotten by us. For us, prints on the upper vamp are words attached in history. They tell the hardness of the 20 years and they also mark the achievements of Michael Jordan and Air Jordan series.

Record of the brand Air Jordan

English name: Air Jordan

Country: USA

Found year: 1985

Founder: Bill Bowerman (died on 24th Dec. 1999) Philip Knight (NIKE’s president now) 

  Headquarters：Near Beaverton, Oregon, United States

jordan1 01

  As the founder of Jordan brand sneakers, Air Jordan 1 has been the myth in the selling of sports shoes, and they have been copied for many times. As a matter of fact, a lot of people are not in favour of the convenient wearing of Jordan sneakers, but they concerned much of its collection value and appreciation value. Spots on the leather of upper vamp and the effect of crumpling make it seem quite fashionable. However, the most attractive part of it is the crystal sole. Through this layer of rubber, we can subtlely see 54 classical elements of Air Jordan. Besides, Camouflage lining effect also makes the whole shoes bright.

  A new type of shoes is a new era. So the company of Nike has made a lot of efforts and it brings out new types of air Jordan 1 every year. Air Jordan 1 which are newly brought out in recent years mostly adopted newly designed colour combination and new types of materials. They not only study hard the colour but also research the technology.

  Even to this day, Air Jordan 1 has already become the symbol of fashion rather than its original identity- basketball shoes.