Inspired by 24 style of Air Jordan classic shoes, Tick Hart Feed and Mark Smith build secondly the classic and create lately the best basketball shoes.
When being asked the design idea of 25th Air Jordan, Michel Jordan has only one requirement: build a pair of part transparent shoes. He explained, he Always want his opponents see what he want them to see to control them.
The two designers are the first to put the idea into real basketball shoes. Air Jordan 2010 TPU window design explains Jordan’s abilities on the court. He can see clearly the opponents’ movements but let the later see what he intend them to see.
High function 2010’s core is to build shoes of sport. It can go back to 25 years ago- AIR JORDAN I. The group researches the movements in basketball such as running. The player needs to run several miles in a match. So they adopt Zoom Air bed on the sole which provide shake-absorb and convenience.
And it uses new layered head using net bed on the head and covers holding layer. This structure can copy the feet’s up and down movements releasing the feet from the limitation of the shoes.
AIR JORDAN 2010 is inspired by Jordan’s idea of “Let the opponent see what I want them to”. It restore Air Jordan’s mysterious and traditional style. In 25years, the Air Jordan is among one of the best.
Elements
Copy the runner’s movements to make feet long Zoom Air providing the Conveniences
*Close to the ground holding the swiftness
*The middle and sides’ TPU stick provide the exact hold
*High function insole of the feet shape made of spongia compressa providing hold.
*Hell’s layered Zoom Air is convenient
*Independent cover is firstly used in basketball shoes. The cover provide the hold and strength and make back of feet reflexible releasing the bent control.
*Net bed is convenient and air thoroughly
*Holes make the shoes open and light
*Collar is weaved dividable unites make it fit well
*Unsymmetric collar design make the kneel fit
Design elements
*TPU shows Jordan’s ability and his talents
*On the sole , “I am overwhelmed all the time, that’s why I succeed”is printed
*Insole is blue which can be seen through middle TPU window standing for his originality
*Six joint lines stand for his six rigs and its no spring elementCONSIDERED DESIGN elements
*AIR JORDAN 2010 follows Considered Design unites continuity and function together.
*Considered Design unites continuity and function together In the work of Nike and help its developments and creation.
*AIR JORDAN 2010’s design period uses efficient style to save.
*Structure uses environment friend material such as inner pack, leather and fixation.
