Nike’s (NYSE: NKE) “swoosh” logo is incredibly attractive and captures the core of the company. Interestingly enough, back in 1971 Carolyn Davidson designed the logo for only $35. So of course, your company’s logo is decisive — in terms of branding, getting customers, and presenting the right image. And, the good news is that there are many cheap choices to get a top-notch one.
Let’s take a look:
Online Providers:There are vereus easy web-based tools that help to create logos. One is from VistaPrint (NYSE: VPRT). It goes through a step-by-step process, providing many opportunities for fonts, icons, and color schemes.
Now, if you want some more help, you can check out some advanced options. One choice is Logoworks. The company has first class designers who will customize your logo. The packages start from $299 (keep in mind that a professional designer can easily charge $2,000 to $10,000).
Crowdsourcing: Yes, you can use the power of group to develop your logo. This is possible at a site called crowdSPRING. Basically, you post your project and offer an award (about $500 to $1,000). Then, designers will put forward their ideas.
It’s a great way to get new ideas and allow competition to work its magic. In fact, it’s common to get more than 100 submissions.
Design Tools: While there are many great graphics software packages, they are usually expensive and sophisticated (that is, you need to be a professional designer to use them). But there is one geared for the needs of business owners: The software allows for PDF conversions and easy operation of graphics, as well as has a huge library of images/icons/fonts. And, there is a special part for logos.
What’s more, the software has helpful templates and tutorial videos. The price tag is Only $99.99.
